Social media presents endless opportunities for success. Social media marketing has become a necessary component within a businesses marketing and public relations sectors. But with the overwhelming amount of presence online, how can a business stand out?
Agency Sales suggests the following tips for social media marketing success:
- Putting your messages on the right sites – “What you need to do is determine where your market is and post your media messages on those sites” (Lontos, 2010)
- Knowing how to utilise these sites successfully – there’s no point being present on these sites if you don’t fulfil the potential they have for your business.
- Post your businesses messages responsibly – Posting too often can become a nuisance; not posting enough will be of no benefit. Finding the right balance in posting is imperative to avoid the negative effects of over posting.
A good example of a social media campaign isTourism Australia’s, “The Best Job in the World” campaign, which utilised YouTube as a method of creating great tourist interest.
Lontos, P. (2010). KEYS to social media marketing SUCCESS. Agency Sales, 40(2), 44-45,47-48. Retrieved from http://search.proquest.com/docview/211010559?accountid=26503