With the continual growth in the job market, landing your dream job is becoming increasingly difficult. But with the growth of the job market comes the growth and expansion of the Internet and social media. LinkedIn is a social media site for professionals. A revolution in job seeking, LinkedIn allows users to create a profile to attract the attention of potential employees, boost their chances as landing a job, and networking with professionals in their field. As von Rosen stated, “You are only as visible as the size of your network on LinkedIn.” (2012)
But what can a LinkedIn account really do for you? Here are some of the most beneficial aspects of creating your own online resume through LinkedIn.
- Networking – LinkedIn provides the opportunity to network and introduce you professionals in any field. Whoever you need to connect with, LinkedIn can help.
- Keep up-to-date with friends and colleagues – LinkedIn is a versatile social media site, allowing users to also connect with their friends and colleagues, learning news about their careers, professional lives and projects.
- News about professional opportunities – Through LinkedIn, users can hear about opportunities for jobs and with companies they’re interested in. Users will never miss a job application deadline with the help of LinkedIn.
- Relationship building tool – Users can make connections and then further build on those relationships through the use of the site.
So if you’re looking to spruce up your job application or give employers a quick and easy way to learn more about you and what you can offer, LinkedIn is the ideal social media site for job seekers.
von Rosen, V. (2012). LinkedIn marketing: An hour A day Wiley.