Twitter Tactics

Is it possible to sell a product or service in 140 words or less? Can a business successfully communicate with an audience with only 140 words? Twitter has proven on copious occasions that it is a platform with the ability to market and advertise.  The unique social media site made its debut in 2006 and has since become a powerful marketing tool. Twitter has its very own business section which provides tips and tools for businesses to optimise their Twitter marketing.

Twitter as a marketing tool is best utilised through targeting. Targeting tactics include the following:

  • Followers – Twitter allows interested audiences to follow a businesses Twitter. For the business, this means they gain an audience who they know are interested in their business, as they are willingly following their Twitter page.
  • Tailored Audiences – Businesses can tailor their audiences based on previous data.
  • Interests – Twitter offers 25 broad interest topics with over 350+ broad sub-categories, allowing targeting of users with similar interests to your business.
  • Location – Businesses can connect with a global audience and geo-target audiences based on their postal codes, specific regions etc.
  • Gender targeting
  • Device – Businesses can target an audience based on what device they access the site with.

 

The YouTube Revolution

The Internet is a platform that is constantly evolving into bigger and better things. Without a doubt, one of the greatest successes of the modern day Internet is the video site, YouTube. Since the site began operating in 2005, it’s believed that 3,000,000,000 videos are watched daily and over 35 hours of footage uploaded by the minute.With such extreme amounts of user traffic and generated content, YouTube is not only a revolution in itself, but also in the marketing world.

YouTube is an incredible promotional tool with various uses. For example, the site has shot many of it’s users to worldwide fame, including pop-singer Justin Bieber. But YouTube is not just great for hilarious videos and adorable puppies -for the marketing industry, YouTube provides a platform for businesses both large and small to create an online video portfolio. Uploading content on YouTube is free, which allows for businesses to cut back on costs while simultaneously creating an effective marketing tool for their products or services. If successful, a business can profit from the utilisation of YouTube as a marketing tool.

Chilli Group suggests some ways in which businesses can make use of the YouTube marketing revolution. They suggest uploading video content including some of the following:

  • TVCs
  • Video testimonials
  • Corporate DVD
  • Virtual tours
  • Product demo videos
  • Podcasts
  • Training / educational videos
  • Event footage
  • Media mentions (have you featured on a news item or a lifestyle TV show?)

[SOURCE]

Facebook As a Marketing Tool

From kids and teens to adults and grandparents, all types of people are now active in the world of Facebook.  With Facebook’s domination as the most popular media site, incredible amounts of data are generated on a daily basis.  With a community of members well up into the millions, Facebook gathers and distributes tons of information. While most of this information might seem useless to most, it’s a goldmine to businesses and organisations. When Facebook is utilised as a marketing tool, businesses use the collected data to find their consumers, communicate with them, gather information about their brand image and to further promote their brand. With the popularity of Facebook, a business can monetize without the added costs of traditional marketing and communicating methods.

Below are some of the most popular Facebook tools used to fulfill marketing objectives, according to Contemporary Management Research:

  •  Facebook profile: A strong profile of the organization can be established on Facebook with its vision and mission statement stated and clearly defined.
  •  Facebook groups: The following are the most important aspects that can be used to attract consumers: the name of the group, the group topic and image of the group.
  •  Business/Fan pages: Fans will receive updates from the company as new information is posted. The organization can regularly post information on the business/fan page on upcoming events, articles, games, blogs, podcasts, videos and links.
  •  Sharing events: The organization can advertise its upcoming events on Facebook.
  •  Social ads and polls: Social ads can be placed on Facebook according to the age, sex, location, workplaces and education level of the users. Polls can also be organized on Facebook to obtain valuable feedback from users.
  • Facebook messages can be tailored and sent to individual users.

Businesses also have the option to geo-target their posts on their own Facebook pages:

geo-targeting 2

 

[Wishpond]

An example of Facebook marketing:

walmart

 

[Wishpond]

With the growing popularity of all platforms of social media and the downturn of the economy, Facebook is undeniably useful for more than just posting selfies and cat memes.

 

 

References:

Ramsaran-Fowdar, R., & Fowdar, S. (2013). The implications of facebook marketing for organizations. Contemporary Management Research, 9(1), 73-83. Retrieved from http://search.proquest.com/docview/1438729497?accountid=26503

Scherer, J., Marketing for small businesses, 11 Awesome (and 1 terrible) Facebook post examples with critiques & best practices,  Wishpond. Retrieved fromhttp://blog.wishpond.com/post/58738215261/11-awesome-facebook-post-examples-critiques-best-practic

Wikipedia Gets Weird

Wikipedia is the go-to source for millions of people worldwide. Much of the content is informational and great for general knowledge and informational purposes. However, Wikipedia is one of those sites where looking up something basic lands you in the mystical pit of the internet. Before you know it you’re reading about alien hand syndrome and whole-body transplants. Because anyone and everyone can edit and add to a Wikipedia page, sometimes things can get weird. And sometimes, there are pages on Wikipedia that make you question why they exist to begin with. Here are some examples of Wikipedia being weird.

– List of sexually active popes

– This very informational and medically accurate article on pink eye.

slide_5659_78748_large

 

[SOURCE]

– Have you ever considered living in an airport? Apparently, these people did.

– Everyone loves Gothams hero Batman. This Wikipedia entry gives a detailed description of Batman.

slide_5659_78746_large

[SOURCE]

– We’re all grateful for inventors, without their bravery and intelligence this post wouldn’t exist. But not all inventions have gone flawlessly and successfully. In fact, here is a list of inventors killed by their inventions.

– This accurate entry of the definition of Communism.

slide_5659_78733_large

[SOURCE]

As you can see, Wikipedia isn’t always right, accurate or correct. Just another reason Wikipedia can’t be cited in academic assignments.